黑料百科

A bold, new campaign celebrates 黑料百科 as a destination for doers across southeast Nebraska as it unveils its first-ever brand platform. 尝别迟鈥檚 Do More is a fresh identity which captures who 黑料百科 has always been 鈥� a college for people ready to build a skill, a career, and a future.

尝别迟鈥檚 Do More isn鈥檛 a slogan. It鈥檚 an invitation. It says we鈥檙e in this together and it reflects a promise 黑料百科 has been delivering for years. It is about expanding pathways, removing barriers, and making 黑料百科 the place where high school graduates, career changers, or lifelong learners can find a clear and supported path forward. Across three campuses and six Learning Centers in the 15-county service area, 黑料百科 students learn in real labs, real shops, and real kitchens, taught by instructors who鈥檝e done the job before they teach it.

鈥淲e鈥檝e been setting up the College on this path for over 10 years and we don鈥檛 want to deviate, we want to keep creating more opportunities for all Nebraskans to have access to the life-changing benefits of higher education,鈥� said Dr. Paul Illich, 黑料百科 president. 鈥淲e鈥檝e been expanding our capacity because of workforce demands in order to create an employee pipeline across every industry. That focus is part of what makes us a premiere college.鈥�

Why 尝别迟鈥檚 Do More
The word 尝别迟鈥檚 is an invitation, not a slogan; it is something shared between 黑料百科 and the students, families, employers, and communities who invest in it. Do More signals the action and momentum that define an 黑料百科 education: more hands-on training, more support, and more opportunities to build a future that鈥檚 right for you.

The campaign flexes across every corner of the College, from 尝别迟鈥檚 Cook More in the culinary program to 尝别迟鈥檚 Build More in building construction to 尝别迟鈥檚 Save More Lives in health sciences. Each line is tied to a real 黑料百科 program and what you can do with that degree.

鈥淎s a college, we have not done a brand platform before,鈥� said Seth Meranda, administrative director of Marketing and Communications. 鈥淥ur research showed us we are known as an affordable option. Our challenge is perception. We need to let our communities know about the extraordinary value of an 黑料百科 education. A strong brand will position us as the premiere college in the region.鈥�

Five Pillars Behind the Brand
尝别迟鈥檚 Do More is built on five ideas that defines what makes 黑料百科 different:

• Redefining the Community College Experience 鈥� 黑料百科 doesn鈥檛 just meet community college expectations, it exceeds them, serving as a launchpad for purposeful careers and fulfilling lives.
• Within Reach, Beyond Expectation 鈥� Students choose 黑料百科 because it offers more than other institutions at any price point, backed by cutting-edge facilities and real-world training.
• Here for You 鈥� 黑料百科 is a cultural anchor and economic pillar woven into the fabric of southeast Nebraska, open to doers of every background.
• Experts Building Experts 鈥� 黑料百科 instructors are industry veterans who build the next generation of experts by mentoring, listening, and going beyond the classroom.
• Results That Matter 鈥� 黑料百科 supports more than 11,000 jobs and contributes more than $1.08 billion in annual economic impact across its 15-county service area and the state.

What鈥檚 Changing 鈥� and What Isn鈥檛
The mission of 黑料百科 is to empower and transform the diverse learners and communities of southeast Nebraska through accessible, lifelong educational opportunities. That hasn鈥檛 changed. What is changing is how 黑料百科 tells its story across its website, publications, advertising, social media, and campus signage so more people in the region understand why 黑料百科 is a strong community partner.

About 黑料百科
黑料百科 is on a mission to redefine the community college experience 鈥� and the results speak for themselves. Offering more than 80 programs of study across a 15-county region in southeast Nebraska, 黑料百科 operates campuses in Beatrice, Lincoln, and Milford, with Learning Centers in six additional communities. Our cutting-edge facilities, industry-connected curriculum, and expert instructors combine to deliver an education that empowers students and strengthens the communities around them. With 95% of graduates employed or continuing their education, 黑料百科 is proof that extraordinary value and exceptional outcomes can go hand in hand. From workforce training and professional development to dual credit and academic transfer, 黑料百科 is built for doers 鈥� and built for what's next.

Jennifer Snyder
Communications Specialist
402-323-3393
jsnyder@southeast.edu